I think I do it for consistency - because I know(ish) my tastes and know my sizing in certain brands (so that means stop playing around with your sizing, certain brands!) and these stores deliver for me what I'm looking for at the moment. Plus have you seen the selection at some of these stores? Massive! How could I not find something?
But I also know that I've been engulfed by the mass market retailer cycle and really wonder how well done or unique my pieces really are? Is my dollar going as far as it should be? Am I buying something just because it has a certain label on it? Or does it all honestly even matter - if I like it, shouldn't that be good enough, regardless of who/what/where?
So I guess I should "thank" my go-to retailers for recently having a whole lotta not much to lust after so my itchy web-browsing fingers had to go clickety-click elsewhere to find some eyeball fashion satiation. And with that, I had placed my first purchase with Garnet Hill a few months back and actually went back for more recently. And I just placed my first order with Talbots. (And yes, there were others too).
And all my initial assumptions about these shops aside, I was thrilled enough with my first go at GH that I went back, and I have high hopes for my Talbots items. No, I didn't discover a life on Mars or a cure for cancer, but my browsing heart is elated at some new-to-me finds. My wallet sighs yet again.
Do you find yourself shopping at the same stores over and over again? Are there any unexpected stores that you've found some great gems at?